N · 14.007 · 78.09% atm
NeuronUs · MMXXVI · Madrid
Acquisition Operating Platform · NeuronUs

Technology to
control the funnel
from the origin.

The intelligence layer that connects data, decisions and growth. AI Decisioning, Customer Intelligence and Funnel Orchestration for companies that want to operate with AI in real production.

01+250KOperations / year
02+24 monthsContinuous operation
03+36%Conversion uplift
04−28%CPA reduction
[ Value proposition ] "Traceability from every euro invested to the closed sale." — NeuronUs. Single platform. Proprietary data. Informed decision. v 26.05
Measurable results
Real impact on business.

Data from real enterprise implementations. Not estimates or promises: auditable KPIs in each client's system.

0 K
Leads managed
End-to-end funnel
0 MM
Clicks attributed
Real Time Campaign
0 MM
Impressions served and managed
Digital + ATL attribution
Key KPI improvement
vs. pre-NeuronUs baseline
+12 months
CONVERSION
+36%
+36%
CPA
-28%
-28%
SPH
+15%
+15%
ROAS
+19%
+19%
TCO
-25%
-25%
Funnel recovery
unconverted leads → revenue
active
0%
Recovered
Active nurturing
45%
Media reinjection
25%
Proprietary database
15%
Not yet active
15%
CPA evolution · 12 months
baseline → continuous optimization
-25%
Baseline -15% -25% ✓
M0M3M6M9M12
Lead volume · 12 months
decisioning processed · linear scaling
+340%
3.2k/d 8.1k/d 14.4k/d ✓
M0M3M6M9M12
0%
Conversion increase
0%
Structural CPA reduction
0%
Less non-commercial traffic
0%
Annual TCO reduction

We are NeuronUs.

A product engineering group specialized in end-to-end governed digital acquisition platforms for large enterprise clients.

We have proprietary technology that we place in the client's hands to provide full traceability from every euro invested to the closed sale, and even beyond: nurturing, churn management and retention. A single platform with proprietary data and informed decision-making, centralizing everything that today lives scattered across different tech stacks and the client's partners, offering a superior layer of intelligence that delivers global vision and control of the funnel. Technology powered by artificial intelligence and process automation, with agile and secure deployment.

We operate in verticals of high volume and high value per contact — telecoms, energy, insurance — where the difference between knowing and not knowing what happens inside every funnel interaction —every call, every lead, every status change, every user movement— translates into millions in commercial efficiency.

We don't sell a simple piece of technology. We deliver to the client a whole ecosystem —a global operating system for acquisition and retention— where they can see, understand and decide over the entire funnel: from the first click or prospect to the signed contract, and beyond, into nurturing, retention and churn prediction. A superior intelligence layer capable of integrating with multiple systems, tech stacks, partners, contact centers and CTIs.

01

Business Experience

Over three decades leading operations in digital marketing, customer experience and large-scale contact centers. We have managed millions of interactions and hundreds of millions in ad spend. That experience is now amplified by a team 100% focused on the technology to control that entire model.

02

Key Disciplines

Digital marketing and performance, data science and sales-applied algorithmics, CTI and contact systems architecture, plus automation and artificial intelligence drive. The disciplines that converge in NeuronUs.

03

Real Execution · Skin in the Game

We are not pure consulting: we get into the business and transform it. Our compensation is tied to real KPI improvement, taking part of the operational risk alongside the client.

What changes when you govern the funnel down to the smallest detail.

Three levers to regain control of the entire funnel chain, decide with real data and reduce the structural cost of customer acquisition.

PILLAR 01 · CONTROL

Regain control of the funnel

From governing silos to governing the system.

Today your funnel lives scattered across vendors, diverse tech stack and partners: media platforms (Google Ads, Meta Ads...), call tracking, CRM, lead dispatching, call CTI, business and campaign logic, workflow automation... None of them tells you which euro closed which contract. NeuronUs unifies the entire chain into a single proprietary data model and a single source of truth.

E2E traceability · Digital + ATL · Proprietary data
PILLAR 02 · DECISION

Decide with data, not with hypotheses

100% of user interactions, turned into actionable data.

Advanced artificial intelligence models applied to every contact: real no-sale reasons, objections, opportunities in leads written off, quality scoring. The decision stops depending on the manager's gut feeling and becomes auditable data reinjected into marketing and operations.

Speech analytics · 100% coverage · Real time
PILLAR 03 · EFFICIENCY

Lower the cost of acquisition

More conversion, less CPA, less TCO.

Real traceability cuts the spend that doesn't convert. Real-time decisioning prioritizes the right lead to the right agent. The closed loop between media, voice and operation reduces the structural cost of acquisition — not just the cost of a specific campaign.

+36% conversion · −28% CPA · −25% TCO
Workflow · NeuronUs in action
How the three pillars operate over your funnel.

Every lead goes through 7 stages. NeuronUs applies control, decision and efficiency at each one, in real time, with capability for automation and continuous learning, over your own stack.

Live · Decisioning engine
01 · INVESTMENT
Captures cost
N-Lake
0M€
02 · ACQUISITION
Attributes to click
N-Pool
0
03 · QUALIFICATION
AI filtering
N-Voice
0%
04 · DISPATCH
Lead → agent
N-Dispatch
0ms
05 · CONVERSION
Closes and analyzes
N-Insight
0%
06 · NURTURING
Reactivates the lead
N-Flow
0%
07 · RETENTION
Predicts churn
N-Loyalty
0%
Pillars applied over the flow
Control
Decision
Efficiency

One platform. The entire funnel.

Six core capabilities covering the full acquisition cycle. From lead generation to close, without orchestrating multiple tools of different kinds.

01

Deep Attribution

Granular traceability from euro spent to closed deal. Dynamic numbering with ring pool, attribution by session, keyword, campaign and channel. Includes ATL attribution with cost-per-GRP measurable to the signed contract.

Dynamic Ring Pool E2E attribution Digital + ATL Cost-to-sale
02

Voice Intelligence

100% of calls turned into structured data. LLM-powered speech analytics, AI auto-coding of no-sale reasons and objections, real-time sentiment analysis and opportunity detection in lost leads.

Speech Analytics AI Codification Sentiment 100% coverage
03

AI Decisioning

Real-time decision engine that orchestrates every interaction. Multi-metric lead dispatching (skill, SLA, CPA, intent), campaign modeling with continuous feedback and predictive scoring that prioritizes the right lead to the right agent. Automated workflows powered by AI with self-learning.

Lead Dispatching Campaign Modeling AI Scoring ≤50ms
04

Funnel Orchestration

Automated workflows with generative AI and continuous self-learning. No-code marketing automation across the full lead lifecycle: omnichannel workflows, cold-lead reactivation, behavior-based retargeting and end-to-end orchestration of dynamic campaigns.

Marketing Automation Workflows Omnichannel No-code
05

Sales Powerhouse

Ad return optimization with marketing mix, propensity-to-buy and next-best-action per agent. Turns the contact center into a revenue lever governed by data, not gut feeling. Includes real-time competitive intelligence: competitor offer scraping feeding dynamic talk tracks so sales agents —human or automated— can rebut with up-to-date information when the customer mentions the competition.

Marketing Mix AI Propensity Next-Best-Action Competitive intelligence Dynamic talk tracks
06

Smart Analytics

Real-time predictive dashboards with unified KPIs across marketing, sales, operations and compliance. Actionable insights, deviation alerts and cross-functional BI. The full funnel in one auditable panel.

Dashboards Predictive Insights Real-time BI Cross-functional

NeuronUs. vs competition.

NeuronUs is not an evolution of traditional lead management or lead dispatching tools. It is an Operating System: a cloud-native platform powered by first-party data, automation and artificial intelligence, that governs intelligence, decision and commercial execution end-to-end —including a layer for retention and predictive churn—, in real time and under client control.

Other tools

They move leads.

NeuronUs.

Governs the full funnel: attributes, decides, converses and activates in real time.

01 View commercial funnel coverage · 6 layers
NeuronUs. Other tools
E2E attribution
Keyword → call → signed contract. Includes ATL with AI and dynamic ring pool.
AI Decisioning
Multi-metric lead dispatching, AI pairing, dynamic script, real-time scoring.
Voice Intelligence
Voice bots, LLM speech analytics, automatic no-sale analysis, AI filtering.
Funnel Orchestration
Omnichannel workflows, automatic nurturing, real-time multi-BPO control.
Activation and growth
Churn prediction, intelligent upsell/cross-sell, competitive intelligence.
Lead distribution
Basic layer that traditional tools do cover — but without tracing anything before or after.

Traditional tools operate in 1 out of 6 layers. NeuronUs is the operating system that covers the full funnel, with proprietary data and real-time decision-making.

02 View full functional comparison · 24 capabilities
Capability
NeuronUs.
Other
Architecture and category
End-to-end commercial operating system
Cloud-native under client control
CTI-agnostic architecture
Rule changes in hours
Attribution and traceability
Keyword → sale attribution
Call attribution without click-to-call
ATL attribution with AI
Dynamic ring pool / unified IVR
Feedback loop to digital investment
Decisioning and orchestration
Lead management and distribution
Full funnel orchestration
Intelligent lead-agent pairing
Dynamic script by context
Automatic competitive intelligence
Real-time reporting
Real-time multi-BPO control
Voice and conversational intelligence
Integrated voice bots
Intelligent call filtering
Real-time speech analytics
Automatic no-sale analysis
Activation and growth
Automatic multichannel nurturing
Churn prediction
Intelligent upsell / cross-sell
03 View comparison vs traditional stack
Dimension
NeuronUs.
Stack
Operating model
Single platform
Single source of truth
Less third-party dependency
Long-term vision
Future scalability without rebuild

Real production milestones.

No demos. No hypotheses. Operational capabilities, with real clients, auditable data.

Speech Analytics · LLMs
+1,000
Calls/hour analyzed
+20
No-sale reasons
<2s
Per call

Massive analysis with language models in production. Automatic classification, opportunity detection and real-time extraction of no-sale reasons.

ATL Attribution · TV · Radio · Outdoor
100%
Funnel trace
E2E
Session → sale
+ATL
Coverage

Attribution model at session, keyword, campaign and individual call level. Same granularity as digital applied to offline campaigns.

AI Virtual Agent
24/7/365
Live
−60%
Non-commercial calls
NLU
Technology

Virtual agent with natural language understanding, automatic qualification and intent-based routing. Capable of commercial qualification triage, sales processes, customer service, lead warm-up and call peak support — including nights, weekends and holidays. Live in real production.

Two entry modes.

Not every organization starts in the same place. The same platform, adapted to each strategy.

01 · Governed Coexistence

Your current ecosystem + full visibility

For: organizations with a partner or external contact center ecosystem that runs well — but without unified funnel governance.

NeuronUs is installed as an observation, attribution and governance layer without replacing anyone, giving the client governance, the proprietary data y las first-party audiences. Partners keep operating as they do today; what changes is that the client recovers control over the entire ecosystem.

  • End-to-end traceability over the full funnel
  • Proprietary data and first-party audiences
  • Informed decisions over the ecosystem
  • No disruption, no partner weakening
Without replacing anyone. Recovering governance.
02 · Technological Internalization

The client as the single actor

For: organizations that decide to take direct control of the funnel — because their scale, maturity or strategy requires it.

NeuronUs is the lever for the client —with its own teams and contact centers— to be the actor of the full funnel. The technology, the data and the models are theirs.

  • Total ownership of the acquisition funnel
  • Ownership of data, models and technology
  • Absolute control of the digital commercial model
  • Scale without external dependencies
The client is the actor. NeuronUs is the lever.
Logical transition · 12 months
From the first data point to total control.

We don't impose a model. Clients start with Governed Coexistence and, if their strategy requires it, evolve to Technological Internalization. The platform is the same. What changes is the actor. 12 months is a typical timeline that can be shortened or extended depending on the specific needs of each organization.

Mode 01 · Coexistence
Mode 02 · Internalization
M0
M3
M6
M9
M12
M0 · M3
01

Observation

NeuronUs enters as a visibility layer on top of the existing ecosystem. Zero operational disruption. Starts generating proprietary data on what is already happening.

Funnel audit Instrumentation Core dashboards
M3 · M6
02

E2E attribution

Chain session → keyword → call → contract unified. The client makes informed decisions over its ecosystem. Operations stay intact — the data is already theirs.

Real traceability Unified data Cost-to-sale
M6 · M9
03

Active decisioning

NeuronUs operates over the funnel: AI dispatching, real-time scoring, speech analytics in production. The client keeps its partners — but already governs the chain.

AI Lead dispatching Speech analytics Reinjection
M9 · M12
04

Internalization optional

If the strategy requires it, the client absorbs operational capabilities. Teams, contact centers, own models. The transition to Mode 02 is an option — not an imposition.

Total ownership Own models Autonomous scale
Month 0
Fragmented ecosystem. No E2E visibility.
Month 12
Governed funnel. Own data. Informed decision in every interaction.
From a fragmented funnel
to a growth engine under control.
Telco · Tier-1 Case

Fragmented digital ecosystem with multiple disconnected systems (CRM, CTI, digital), no end-to-end visibility and no real-time decisioning.

Conversion
+36%
CPA
-28%
Non-commercial traffic
-60%
Annual TCO
-25%
Gross conv. · assisted traffic
+2-2.5 pp
01 · THE PROBLEM

Fragmented funnel without real control

Multiple disconnected systems, high inefficiency across channels, no end-to-end visibility and no real-time decisioning. Uncontrolled ad spend, lost leads and critical third-party dependency for conversion.

02 · THE SOLUTION

De Governed Coexistence a Single Actor

Entry came through the Governed Coexistence model: NeuronUs was installed as a layer on top of the existing stack, without replacing any partner, giving the client governance, proprietary data, first-party audiences and 360° visibility of the funnel. Once control was consolidated and auditable metrics were in place, the client decided to evolve to the Single Actor model, taking back the acquisition core that until then lived in third-party hands. Intelligent lead dispatching weighing SLA, CPA, SPH and purchase intent. Unified panel for marketing, sales and operations.

CTI-agnostic: NeuronUs does not replace the client's CTI — it powers it. By integrating into N., we have optimized agenda management and contact in Vodafone, improving both performance and operational intelligence without touching the existing CTI.

03 · THE RESULTS

End-to-end control, continuous optimization

Auditable results in the client's system, not agency reports. From fragmented funnel to controlled growth engine. In the Vodafone case, the optimization of agenda management and contact has translated into +2-2.5 pp (around 10%) of gross conversion uplift on assisted traffic.

+36%
Conversion
-28%
CPA
+2-2.5 pp
Assisted
Build what doesn't exist yet.

We're looking for people who ship more than they opine. Who know the difference isn't in the idea, but in shipping it to production at enterprise scale. If that's your game, this is your place.

Real enterprise projects

Telcos, banking, insurance, healthcare. Production stack with measurable impact from the first sprint.

Modern tech stack

GCP, LLMs, real-time ML, event-driven APIs. Tools you'd use if they were yours.

Small teams, high impact

Squads of 4–7 people with end-to-end ownership. No layers, no bureaucracy.

Flexibility & remote

Hybrid, results over presence. Offices in Madrid and Barcelona when you feel like it.

Open positions

12 active openings

Madrid · Barcelona · Remote

Questions that matter.

Answers to the common questions when an organization evaluates taking control of its funnel with proprietary technology and an operating model with skin in the game.

01 How is NeuronUs different from a performance agency or a consultancy?
We're neither. An agency runs campaigns; a consultancy delivers slides. We instrument the full funnel —from ad spend to signed contract— with proprietary technology (NeuronUs) and step into the client's operation. Our compensation is tied to real KPI improvement, not billed hours or fixed media fees.
02 ¿NeuronUs. replace my CRM, my ad platform or my contact center?
No. NeuronUs is a layer of orchestration and intelligence that sits on top of your existing stack and connects it. Your CRM stays your CRM, your campaigns keep running and your integrations don't break. What it adds is E2E traceability, real-time decisioning and intelligence on every interaction that you don't have today.
03 Who owns the data? Is there vendor lock-in?
The data belongs to the client. Always. NeuronUs runs on cloud (Google Cloud by default, cloud-agnostic in dedicated deployments), with open auditable APIs and a clean exit model. Zero technical lock-in and zero contractual lock-in: if you stop operating with us, you take your data model with you.
04 Is it GDPR-compliant and aligned with sector regulation (telco, banking, insurance)?
Yes. We operate in environments with telco and banking grade, with SecOps encryption, access governance, configurable retention and audit traceability. NeuronUs is designed from the start for regulated verticals —telecoms, energy, insurance— where compliance is non-negotiable.
05 How long does it take to put into production?
It depends on the collaboration model. Platform as governed SaaS: typical kickoff in 6 to 12 weeks to instrument E2E attribution and core dashboards. Integral operating model (we take over operations): first impact KPIs typically materialize between month 3 and 6, depending on the client's starting point.
06 What type of company does NeuronUs make sense for?
For enterprise organizations operating in high-volume, high-value-per-contact verticals —telecoms, energy, insurance, banking— where the funnel combines significant ad spend with the contact center as closing channel, and where the difference between knowing and not knowing what happens inside every call translates into millions in commercial efficiency.
07 How is ROI measured? How soon will I see it?
ROI is measured along three axes auditable in the client's system: conversion uplift, structural CPA reduction and platform TCO reduction . In the Tier-1 reference case, results consolidated in less than 12 months: +36% conversion, −28% CPA, −25% TCO. The typical curve becomes visible between month 2 and month 4.
08 What if I already have speech analytics, BI or lead dispatching tools?
NeuronUs integrates. It doesn't require replacing what already works. The value lies in orchestration: unifying the data model, deciding in real time which lead goes to which agent, and reinjecting conversational intelligence into marketing and operations. If your current tools cover part of the stack, we connect them via API and add the missing layer.

Got a question that isn't here?

Let's talk about your case. One call, one proposal, one informed decision.

Let's talk
Request your demo
Take back control
of the funnel. Today.

30 minutes. No commitment. We show you how NeuronUs connects to your stack and where the revenue leaks you can't see today actually are.

Free funnel audit

We map where leads and revenue are lost in your current stack.

Live demo of NeuronUs.

With real data from your industry. No generic presentations.

Impact estimate

Conversion, CPA and recoverable revenue based on analogous cases.

Pilot roadmap

Production in weeks, not months. Hybrid model with skin in the game.

Let's talk about your funnel

We'll contact you within 24 business hours with a concrete proposal.

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